7 Tips To At Least Double Your Website Conversion Rates
How can you increase website engagement?...Here are 7 tips to at least double how well your website converts.
- Get clear on what the purpose of your website is.
- Remember that your website should not be about you.
- Pay Per Click Advertising (PPC).
- Make sure you’re mobile optimised.
- Get your Customers and Prospects’ Email Addresses.
- Automate your Emails.
- Take full advantage of Social Media.
Here’s the problem…
Right now more business is being done online than ever before, and it’s not going away. Whether you’re selling commodities or services, it doesn’t really matter. People are buying online in droves.
In fact they’re not only buying online they’re dating online, booking vacations online, entertaining themselves online and pretty much every other imaginable activity you can think of.
Everything is moving online. It’s a trend that isn’t going to reverse.
Today 62% of people shop online or search for professional services online at least once a month and that number’s ever growing.
Not only that but 84% of shoppers now refer to one or more Social Media sites for a recommendation before making a purchase (source: Business2comunity.com).
You see, consumers are not only transacting online, they’re also forming their buying decisions online as well.
78% of consumers will not see a product or go to a showroom before making a purchase, that’s how powerful the influence of the web is.
So here’s a quickie for you...Are your customers finding positive information about you on Social Media to help them make the right decision to purchase your products or to engage your services?
Let’s look at a few other interesting facts with regards to this new trend, 60% of consumers now wait to receive an offer or coupon from a brand before making a purchase.
That’s an amazing nugget of information, especially if you’re building an email list of your potential clients and customers and you’re mailing them regularly. A real pot of gold.
Here’s another interesting one, 51% of all online transactions are made on a mobile device...brilliant if your website’s mobile optimized.
Pretty unfortunate if it isn’t! That’s more than half the people out there lost to your business before you even start.
But if you think about it, this is great news too. All of these trends present an incredible opportunity to the savvy business owner!
We know what consumers want and we know how they want to consume it.
So my big question to you is this: If you’re not taking full advantage of this rising wave, if you’re not already on Social Media, if you’re not building a mailing list and emailing offers regularly, if you’re not catering to mobile devices, how come?
Well, that’s a bit of a loaded question...It’s not that easy right?
It’s one thing knowing there’s a huge opportunity on your doorstep, it’s another thing altogether to jump on board, particularly seeing as you’ve got a business to run as well.
Google, Facebook, Twitter, Tweats, Likes, Shares, SEO, CPC, PPC and on and on...it all may as well be Greek right? (I’m assuming you don’t speak Greek!)
It’s takes a Phd just to know what it all is, let alone how to use it intelligently in your business in a way that actually makes you money.
Well, here’s the good news, despite all the difficulty and technical challenges around the online universe, there are businesses out there who have figured out how to take advantage of this and are now growing at mind boggling rates.
Here’s another piece of good news...It’s a Formula, and I’m going to share 7 pieces of that formula in just a moment.
But before I do that I really want you to be fully motivated to take action and implement the 7 steps in your business because I know if you do, you’ll get seriously awesome results...so humor me for just a moment with this and imagine what it would feel like if your online presence was fully handled.
Imagine feeling confident in your business, you’re strong and in control, you’re proud of what you’ve built, it’s a badge of honor amongst your peers and competitors. You’re respected and admired and it feels great.
Your company looks modern and cutting edge. It’s a highly profitable sales machine generating sales around the clock.
Sales are no longer random and left to chance, you have a proven plan and a system, you know exactly how to generate all the business you want and need.
You have a machine that actively attracts leads, prospects, clients and sales to you relentlessly with little or no input from you.
It’s a finely tuned and highly effective asset to you and your business.
You’re easily found by people seeking your product and service at precisely the time they're searching for them.
Forget long sales funnels, you intercept prospects at the exact point they're ready to buy and it’s all in real time.
You’ve got a “Set and Forget” system that mails out special offers, coupons, customer loyalty rewards and monthly newsletters to your customers and clients in a 100% automated way.
You’re doing mass communication tailored in such a way your prospects feel like you’re speaking directly to them.
Nurturing relationships and building loyalty.
And all of this just ticking away in the background without you having to do too much so you can do what you do best. Run your business.
And best of all, the biggest problem every businesses faces is handled forever…”Where’s my next customer coming from?” Problem solved once and for all.
Talk about getting a good nights sleep!
That’s the power of what a great online marketing strategy and execution can do for you.
So without further ado, here are 7 high value, low effort tweaks you can do now to instantly double the effectiveness of your website...
1. Get clear on what the purpose of your website is
Otherwise it can just end up a confusing mess. Is the purpose of your website to sell something, give information, nurture relationships???
Every page on your site should have one, specific focus. It’s up to you – but get clear from the start.
2. Remember that your website should not be about you
It might sound counter intuitive but the truth is, your prospective clients and customers aren’t that interested in you.
They’re interested in what you can do for them. Step into their shoes. Meet their needs.
Address their fears and concerns.
Above all, give them solutions and solve some of their problems. Then you’ll have a website that people will want to visit and immerse themselves in.
3. Pay Per Click Advertising (PPC)
Pay Per Click propels you to the top of the search engines instantly. PPC is the fastest, easiest and most immediately profitable activity for most businesses.
Unlike most internet advertising, you only pay when someone visits your site. How much you pay will depend on how much competition there is amongst other advertisers in your category.
As with all marketing, the golden rule is to TEST and measure the results.
4. Make sure you’re mobile optimised.
As I mentioned, 51% of transactions are on a mobile device and that numbers is only going to get higher.
If you’re not mobile responsive then I guarantee you’re leaving money on the table. It’s a quick fix but the pay off’s huge.
5. Get your Customers and Prospects’ Email Addresses – and then use them
Of the businesses that are good at collecting email addresses (and that’s not many), hardly any of them follow up by communicating regularly with their customers and clients in an effective way.
You don’t just have to use email to sell.
You can use email to thank people for their business, make them a special offer, give them a free article or report, send a newsletter, recommend a product or service they may be interested in, ask for referrals, share some news that may be interested in, ask why they’ve not done business with you…the list is only limited by your imagination.
The point is this...you could grow your business by 10, 20 or 30% just by adopting an effective e-marketing strategy. It’s low hanging fruit!!!
6. Automate your Emails with Autoresponders
One of the reasons that Email Marketing is so powerful is because if you set it up properly, your entire email operation can be automated.
Using autoresponders you can decide who gets which emails and when they get them.
You can even create a system where people who purchase a particular product or service receive a series of emails leading them to further purchases.
And the entire process is automated – which means that you can lie on the beach while the profits roll in.
7. Take full advantage of Social Media
In 2018, the average person spent more time on Social Media than they spent watching television.
The fastest growing group was women aged 55+.
Everybody’s on Social Media (I don’t want to hear my audience aren’t on Facebook!).
Social Media represents possibly the biggest opportunity in the past 10 years for a business...but more and more people are piling in, the window of opportunity won’t be there for long - TAKE ADVANTAGE.
So that my 7 tips you can implement now and get some great results over the next 30 days. Please take them and implement them because I know if you do you’ll love the results you’ll get.
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